Brophy Family and Youth Services
Education
A collaborative response to youth disengagement in regional Victoria
HMSTrust heads into 2014 with a new look that honours our benefactress
As part of the recent renewal of the Helen Macpherson Smith Trust, a new system of displaying the objectives and criteria of the grants was established. Known as the HMSTrust Grants Matrix, it sets out to communicate the machinations of the grant process, as well as being a ‘report card’ on grant applications.
This matrix was considered so successful and pivotal within the new grants structure, it was then extrapolated out to incorporate the revised identity system, featuring the founder’s signature as the bridge between the grant applicant and the outcome (the two black bars either side). In this way, the brandmark represents not only the persona of the organisation but also the internal processes in an almost diagrammatic form.
As the designer of the past several years HMSTrust Annual Reports, Melbourne design studio Letterbox had the advantage of understanding the system and being able to incorporate the new aspects of the matrix without losing the graphic essence and meaning of Helen’s signature. The typography from the annual reports (Sabon and Univers) was then incorporated into the identity and website.
As part of the new website launch, we understand you might experience some small issues or bugs. If so, please feel free to contact us and we’ll tidy these up.
Education
A collaborative response to youth disengagement in regional Victoria
Community
Supporting the long term recovery of bushfire affected communities in Rural and Regional Victoria
Past Programs | Arts and Culture
Enabling artists to rebuild after natural disaster
Past Programs | Environment
Protecting endangered species and habitats across South Gippsland
Past Programs | Health
Building organisational capacity to enable sustainable growth